Posted on 16. Oktober 2017
Since 2012, Instagram belongs to Facebook, one should avoid throwing both services in a pot and apply the same strategy. 80.1 million Instagram users are from US and there are more every day.
The question is, which company is suitable for Instagram? And how can I present my business?
The answer is simple
Basically for anyone who provides services or products no matter whether it is in the B2B area or in the B2C.
In short for every business
The objective is vey important!
Just to name a few examples.
Attract new customers and retain existing customers!
Without much effort, Companies can an own an account and present themselves on Instagram. Recently, there are special company profiles, which however are not yet available for everyone. If a company already had a personal profile, it can easily be changed in 4 steps
Conversion to a company profile
Go through your Smartphone to your company profile and click the gear icon on the top right corner. Then click on "Switch to company profile".
Link the profile with Facebook
Now, you will be invited to connect the profile, you must be an administrator with the associated Facebook page. If you have multiple pages, you choose that which you most frequently communicate with your followers.
Enter the company data
The Instagram profile now imports the data from your Facebook profile. Make sure that you have a phone number, an Email address and a physical address so that customers can contact you. To save your changes, tap "Finished" at the top right corner.
Your Instagram business profile
The Instagram business profile is now ready. You can edit the information at any time by clicking the gear icon in the upper right corner. Then click "Edit profile" and finally "Business contact information"
What special features have company profiles?
The Instagram business profile has additional profile information
Different from the private profiles, the business profiles have in addition an address and a business category. Thus, they are now distinguishable at first sight from a 'normal' account. The category cannot be selected but for free, but is automatically taken from the Facebook page associated with your account. In our case, it is, for example, "consulting/business services"; the account can be found here by the way.
Facilitated contact within the Instagram business profile
Right next to the profile picture a contact button is quite prominent. Depending on the deposited information, several options are available to profile visitors to click on. You can plan for things such as the route to the companies, call directly or write an E-Mail. The advantage is obvious: since the user's establishment of contact is recorded in the app, the risk of failures by media disruptions is minimized.
Advanced analysis capabilities of Instagram business profile
The survey of social media metrics regularly gives communication departments headaches. Instagram meets them now with the newly created analysis area - although the insights are less extensive, as was hoped for by many.
If a profile post is selected, impressions, range, and interactions can be obtained by clicking on "Show statistics", for example, the KPIs. In addition, there is an extended range of statistics, which is accessed via the chart icon on the profile page for business profiles. Here, companies can retrieve the accumulated KPIs of last week. Here, Instagram only informs about the contributions that have been profiled since the transformation into a business.
In the field of analysis of "most popular posts" various filters available. The analysis can be on photos and/or videos and impressions/range / interactions / "like" information/comments are restricted; In addition, the analysis period can also be adjusted. The statistics also show the demographic characteristics of the fans. Particularly interesting for companies with an international audience: the "Location" field also allows the representation by means of distribution of countries.
Advertising from within the app
Instagram ads can be created for a long time for the Facebook Ad Manager or power Editor. Business Profiles now allow you to create them directly in the app. However, they are restricted in functionality. A post is selected, you can click on the "Highlight" button with an individually adjustable time frame and budget to be advertised. So far the advertising goals include "visit website" and "call or visit Companies". The targeting allows settings to location, interests, age, and gender. After selecting the "call to action" button a matching link can also be deposited.
2. Tip: Only a good content gets you followers
Your profile with good pictures is successful. These should be chosen so that they represent your company in the best way... (Employees during the lunch break at the ashtray is not a good image ) a rather better area of the company should be represented
Authentic communication is also very important. Therefore not only advertising images can be used; a friendly staff from the company at the desk at work is always good to see.
There are a number of image editing apps like.
Just to name a few. With the right processing, the post is usually more interesting and also gets more attention.
Hashtags are the Instagram language. The post without Hashtags perishes in the masses.
The Hashtags should be chosen so that they fit the screen or the content, Hashtags such as like4like, are entirely inappropriate. Also, make sure that the posted number of Hashtags is not too high. Otherwise, the post will disappear in the big mass
A good value is between 800-2000 K posts per Hashtag
Always works for a very serious third party if a contact partner including contact info is anchored in the biography.
Also, the use of successful Influencers is very helpful for its products. Here the influencers help your product or your trademark with their profile, and their followers. This brings, even more, coverage for your profile.
What is the importance of the influencer?
The influencer must not necessarily correspond to the typical buyers of the brand or the product, but they must embody the authentic the brand message. It may be more advisable to cooperate with niche influencers for a brand's campaign. An influencer can be found in the impact of influencer data banks or agencies.
Certainly, it is now one or another moment to make them frown but it is a business profile, and it is necessary to think just a little bit economically. It takes time to cope with the Followers, likes, views, etc. But it can take a little bit of time sometimes. If you have an account which is already "live", it is easier to win over new customers or followers. For this I recommend to purchase a "basic equipment". Buying Instagram followers or buying Instagram likes is legitimate for this purpose. The profile is finally a flagship... but without followers and likes the most beautiful "flagship" is simply not good. It is also necessary to make sure that you have the right partner.
Posted on 09. Oktober 2017
Since August 2016, Instagram released four different major updates.
The beginning of these major changes was in the August of 2016, when Instagram introduced its Story mode.
After this update, Instagram users were able to record short videos or photos and edit them individually before putting them on the Instagram Network for 24 hours. After this time period, the content will be permanently deleted. With the help of this, other Instagram users are perfectly informed about your everyday activities.
Therefore 5 Tips from us for you
Tip #1: Create your stories in advance with the help of your PC or Laptop, to make them look more professional. And don’t forget that you can use the photos on your Snapchat Story also on your Instagram Story.
Tip #2: Pay attention on the length of your story and keep your followers engaged. A study done by professionals has found out that when your story consists of 8 posts, the attention span of your followers is the highest. Additionally, you should create a healthy mix in your story of videos and photos, which also helps towards the goal of making your profile more attractive.
Tip #3: Pay attention on what you post. Simply because it is not good when your Instagram Business profile includes private content of yourself, such as yesterday’s party photos, which results in a hugely unprofessional appearance on your profile as a total
Tip #4: With Instagram Stories, there are unfortunately not many ways to engage your followers, but yet the ones which are available can be really effective. For example, you can encourage your followers to reply to your individual Instagram Story or to participate in a voting. These so-called Call-to-Action posts are hugely popular with many big companies, such as Red Bull. For example, you can add to your story two different photos and let your followers decide which one they like the most, with the help of a voting. That keeps your followers engaged and you aware of the better photos.
Tip #5: Check out who has seen your story and spread some love over their account, by following them and liking their most recent photos. That creates a connection between you two and makes it more likely that they will also check out your stories in the future.
Instagram-Stories: The facts
Following Updates will follow soon:
Instagram-Stories Face-Filter: Includes funny filters, which you can put over your own face.
No matter if Photo, Videos or even Boomerangs, everything is possible. The most fascinating about this function is that they adjust to your movements, and make them look even cooler.
Sleep-Mask-Filter: You only need to shake your head to change between the Night and Day mode
Road-Trip-Filter: you open your mouth, you will be able to digitally cruise down a street, also together with your friends.
Hashtag-Stickers: Hashtags are THE essential of the Instagram network and will definitely help you increase the visibility of your stories.
Eraser Tool: Gives you the opportunity to erase unwanted things inside of a video or a photo, within a couple of seconds.
The newest Update
The Location- and Hashtags-Story-Update. This update gives users the chance to search for Stories including a new trend, location or hashtag. Moreover, it gives you the chance to find local Instagram Stories from other people at this certain location. In general, it makes it easier to find the content you were actually looking for.
How does the new Update work?
In order to use the Location- and Hashtags-Story-Update, you need to activate Locations services for Instagram. After you have done this, you will be able to see on the Explore Tab, an individual Instagram Story only filled with local Stories.
The Instagram Hashtag Stories allow you to find Stories, which fit better to your personal interests. If you also want your Stories to be suggested to other users, then you only need to have your profile on public.
Have fun, sharing, searching, and looking through Instagram.