Tiktok News 7 min read 11.06.2025 Updated: 05.11.2025

Best Times to Post on TikTok for 2024

TikTok has taken the world by storm. With millions of users and endless content, it's no wonder everyone wants to know the best times to post on TikTok in 2024. Knowing when to post can

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Finding the best time to post on TikTok can make a huge difference in how many people see and interact with your videos.

Posting when your audience is most active gives your content a better chance to land on their “For You” page.

In this guide, we’ll explore data-backed posting times, practical tips to find your personal sweet spot, and strategies that go beyond timing. By the end, you’ll know exactly when to share your content for maximum impact.

Why the Best Time to Post on TikTok Matters

Timing isn’t everything on TikTok, but it can give your content a head start. When you post at the right moment, you tap into the hours when your followers and potential new viewers are already using the app. This early engagement tells the TikTok algorithm your video is worth showing to more people.

Think of it like walking into a packed party instead of an empty room. The more people who see your video right after it’s posted, the higher your chances of getting likes, comments, and shares.

Here’s why nailing the timing matters:

  • Boosts visibility: The algorithm picks up content with quick engagement.

  • Improves watch time: Posting when people are active means they’re more likely to watch to the end.

  • Increases reach: Early momentum can help you land on more “For You” pages.

In the next section, we’ll break down the exact data for the best times to post on TikTok.

Day-by-Day Breakdown of The Best Times to Post on TikTok

  • Let’s take a closer look at each day of the week. These time slots come from combined research and real posting trends, giving you a strong place to start.

  • Monday: 7 PM is the sweet spot, followed by 6 PM and 5 PM. People are winding down after the first day back at work or school.

  • Tuesday: 4 PM works best, with a secondary peak at 8 PM, then 2 PM. Engagement starts to climb earlier in the day.

  • Wednesday: 5 PM leads the pack, with 6 PM and 4 PM also performing well. This is the most consistent high-engagement day.

  • Thursday: 5 PM is strongest, followed by 1 PM and 3 PM. A good day to post midday and late afternoon.

  • Friday: 4 PM is best, then 2 PM and 6 PM. Content here catches people as they ease into the weekend.

  • Saturday: 5 PM tops the list, with 4 PM and 7 PM also solid. Late afternoon works better than mornings.

  • Sunday: 8 PM dominates, with 5 PM and 4 PM also strong. Great for catching people relaxing before Monday.

Best Time to Post on TikTok by Region

Your audience’s location has a big impact on timing. Posting when they’re most active helps your videos get noticed faster. Here’s a look at peak times across regions, all adjusted to local hours:

North America (EST/PST)

  • Early morning: 6–9 AM (morning window)

  • Late afternoon: 4–7 PM (after work or school)

Europe (CET/BST)

  • Mid-morning: 9–11 AM

  • Evening: 6–9 PM (post-dinner viewing)

Asia-Pacific (SGT/AEST)

  • Morning: 7–9 AM

  • Evening: 7–10 PM (strong mobile activity after work)

Africa (EAT/WAT/SAST)

  • Mid-morning: 9–11 AM (consistent engagement in West, Southern, and East Africa)

  • Evening: 6–9 PM

Best Time to Post on TikTok by Industry or Niche

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Different audiences have different habits. If you post at the wrong time, you might miss the exact window when your followers are ready to engage. Here’s a breakdown of peak times for some of the most popular niches:

Niche / Industry Peak Times to Post Why It Works
Fashion & Beauty 3–6 PM on Thursdays and Fridays, plus 7–10 PM on weekends Viewers unwind and browse for style inspiration.
Food & Restaurants 11 AM–1 PM and 3–5 PM Perfect for catching people when they're thinking about meals.
Entertainment & Music 8–10 PM on Fridays, 2–4 PM on Saturdays Hours when people are ready for fun.
Tech & Gaming 7–9 PM on weekdays Gamers and tech fans are most active after work or school.
Education / Tutorials 12–3 PM on weekdays Fits into lunch breaks and early afternoon study sessions.

Finding the right posting time is only half the battle, the real key is sparking engagement as soon as your video goes live.

That’s where our service to buy TikTok saves comes in. We deliver fast results, affordable pricing and NEVER use bots, so your videos gain authentic-looking saves that tell the algorithm your content deserves more reach.

Pairing the right timing with boosted saves can give your video the momentum it needs to stand out in competitive niches.

How to Find Your Personal Best Time to Post on TikTok

While general charts and studies are a great starting point, nothing beats knowing when your audience is online. TikTok gives you the tools to figure this out, and it’s easier than you might think.

Here’s a simple process to dial in your timing:

  • 1. Open TikTok Analytics – Go to your profile, tap the menu, and select “Creator Tools” or “Analytics.”

  • 2. Check Follower Activity – In the “Followers” tab, scroll to see the days and hours your audience is most active.

  • 3. Post Before Peak Times – If you see a spike at 7 PM, aim to post around 6:30 PM.

  • 4. Track Performance – Monitor views, watch time, and engagement for each posting time.

  • 5. Test and Adjust – Try new slots every few weeks to see if engagement improves.

Dialing in your schedule is also the perfect time to review your TikTok hashtags. Combining the right timing with strong hashtags can help your content get discovered by a wider audience.

Tips to Maximize Engagement Alongside Timing

Hitting the best time to post on TikTok is only half the game. The other half is making sure your content grabs attention and keeps viewers watching. Here are some proven tips you can start using right away:

  • Hook them fast – The first 3 seconds decide if someone keeps watching. Use a surprising fact, bold statement, or quick visual change.

  • Use trending sounds – Pair your video with audio that's gaining traction to improve discoverability.

  • Post consistently – Even two to three posts a week at the right time can build momentum.

  • Experiment with formats – Try skits, tutorials, behind-the-scenes clips, or quick tips to see what sticks.

  • Engage immediately – Reply to early comments to keep your video active in the algorithm.

A well-timed post that also taps into a viral TikTok trend can outperform an average video posted at the “perfect” time. The magic happens when timing and content work together.

Common Mistakes When Choosing a TikTok Posting Schedule

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Even with the best time to post on TikTok in hand, a few simple missteps can limit your reach. Here are mistakes worth avoiding:

  • Relying only on generic charts: Use them as a starting point, but always test against your own analytics.

  • Posting in clusters: Dropping multiple videos back-to-back can split engagement. Spread them out for better results.

  • Ignoring weekends: Depending on your niche, Saturday or Sunday can be prime for reaching relaxed, engaged viewers.

  • Forgetting your audience's time zone: Posting at 7 PM your time means little if most followers are in another region.

  • Skipping trends: A timely format or sound can boost visibility without extra effort.

Consistency matters, but so does smart timing. Many creators aiming to get more attention or even become TikTok famous make small adjustments weekly to stay in tune with their audience’s habits.

Conclusion

The best time to post on TikTok comes from combining proven research with your own posting data. Use the popular time slots we’ve covered as a starting point, then track your results to see which hours bring the most engagement.

Strong timing works best alongside great content. Pair your posts with trends, creative hooks, and a consistent schedule to keep your audience interested.

Once you’ve found a schedule that delivers, keep posting at those times and continue testing new ones to uncover even better results. The TikTok landscape evolves quickly, and small adjustments can create big wins.

FAQs | Frequently Asked Questions

What is the best time to post on TikTok for small business accounts?

Small business accounts often benefit from posting during weekday lunch hours (11 AM–1 PM) or early evenings (6–8 PM). These slots catch both working professionals and casual scrollers.

You can schedule TikTok posts using approved desktop tools like TikTok Business Suite or third-party scheduling platforms that integrate with TikTok’s API.

Yes. A consistent posting time builds routine for your audience, making them more likely to return for new content.

Focus on video views, watch time, engagement rate, and follower growth. These numbers show how well your posting time is working.

Evening posts, especially between 6–9 PM, often work better for live streams because more viewers are free to watch and interact.

Neophyta Chatzis Tech Writer

Neo is a content and growth strategist with a sharp eye for trends. She creates forward-thinking content that drives engagement and long-term visibility across social platforms

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