Since 2012, Instagram belongs to Facebook, one should avoid throwing both services in a pot and apply the same strategy. 80.1 million Instagram users are from US and there are more every day.
The question is, which company is suitable for Instagram? And how can I present my business?
The answer is simple
Basically for anyone who provides services or products no matter whether it is in the B2B area or in the B2C.
In short for every business
The objective is vey important!
- Improvement of image
- Customer loyalty and acquisition of new customers
- Increase the awareness
Just to name a few examples.
Attract new customers and retain existing customers!
- Tip: Create a business profile on Instagram
Without much effort, Companies can an own an account and present themselves on Instagram. Recently, there are special company profiles, which however are not yet available for everyone. If a company already had a personal profile, it can easily be changed in 4 steps
Step 1 Conversion to a company profile
Go through your Smartphone to your company profile and click the gear icon on the top right corner. Then click on "Switch to company profile".
Step 2 Link the profile with Facebook
Now, you will be invited to connect the profile, you must be an administrator with the associated Facebook page. If you have multiple pages, you choose that which you most frequently communicate with your followers.
Step 3 Enter the company data
The Instagram profile now imports the data from your Facebook profile. Make sure that you have a phone number, an Email address and a physical address so that customers can contact you. To save your changes, tap "Finished" at the top right corner.
Step 4 Your Instagram business profile
The Instagram business profile is now ready. You can edit the information at any time by clicking the gear icon in the upper right corner. Then click "Edit profile" and finally "Business contact information"
What special features have company profiles?
The Instagram business profile has additional profile information
Different from the private profiles, the business profiles have in addition an address and a business category. Thus, they are now distinguishable at first sight from a 'normal' account. The category cannot be selected but for free, but is automatically taken from the Facebook page associated with your account. In our case, it is, for example, "consulting/business services"; the account can be found here by the way.
Facilitated contact within the Instagram business profile
Right next to the profile picture a contact button is quite prominent. Depending on the deposited information, several options are available to profile visitors to click on. You can plan for things such as the route to the companies, call directly or write an E-Mail. The advantage is obvious: since the user's establishment of contact is recorded in the app, the risk of failures by media disruptions is minimized.
Advanced analysis capabilities of Instagram business profile
The survey of social media metrics regularly gives communication departments headaches. Instagram meets them now with the newly created analysis area - although the insights are less extensive, as was hoped for by many.
If a profile post is selected, impressions, range, and interactions can be obtained by clicking on "Show statistics", for example, the KPIs. In addition, there is an extended range of statistics, which is accessed via the chart icon on the profile page for business profiles. Here, companies can retrieve the accumulated KPIs of last week. Here, Instagram only informs about the contributions that have been profiled since the transformation into a business.
In the field of analysis of "most popular posts" various filters available. The analysis can be on photos and/or videos and impressions/range / interactions / "like" information/comments are restricted; In addition, the analysis period can also be adjusted. The statistics also show the demographic characteristics of the fans. Particularly interesting for companies with an international audience: the "Location" field also allows the representation by means of distribution of countries.
Advertising from within the app
Instagram ads can be created for a long time for the Facebook Ad Manager or power Editor. Business Profiles now allow you to create them directly in the app. However, they are restricted in functionality. A post is selected, you can click on the "Highlight" button with an individually adjustable time frame and budget to be advertised. So far the advertising goals include "visit website" and "call or visit Companies". The targeting allows settings to location, interests, age, and gender. After selecting the "call to action" button a matching link can also be deposited.
- Tip: Only a good content gets you followers
Your profile with good pictures is successful. These should be chosen so that they represent your company in the best way... (Employees during the lunch break at the ashtray is not a good image ) a rather better area of the company should be represented
- • Production
- • PR
- • Finished products
Authentic communication is also very important. Therefore not only advertising images can be used; a friendly staff from the company at the desk at work is always good to see.
- Tip: Images and videos to edit and customize
There are a number of image editing apps like.
- • Layout,
- • Boomerang and Hyperlapse.
- • Photoshop
Just to name a few. With the right processing, the post is usually more interesting and also gets more attention.
- Tip: Use Hashtags to get more attention
Hashtags are the Instagram language. The post without Hashtags perishes in the masses.
The Hashtags should be chosen so that they fit the screen or the content, Hashtags such as like4like, are entirely inappropriate. Also, make sure that the posted number of Hashtags is not too high. Otherwise, the post will disappear in the big mass
A good value is between 800-2000 K posts per Hashtag
- Tip: A contact partner in the biography of the profile name:
Always works for a very serious third party if a contact partner including contact info is anchored in the biography.
- Tip: Advantages of influencer
Also, the use of successful Influencers is very helpful for its products. Here the influencers help your product or your trademark with their profile, and their followers. This brings, even more, coverage for your profile.
What is the importance of the influencer?
The influencer must not necessarily correspond to the typical buyers of the brand or the product, but they must embody the authentic the brand message. It may be more advisable to cooperate with niche influencers for a brand's campaign. An influencer can be found in the impact of influencer data banks or agencies.
- Tip: make the account interesting from the outset.
Certainly, it is now one or another moment to make them frown but it is a business profile, and it is necessary to think just a little bit economically. It takes time to cope with the Followers, likes, views, etc. But it can take a little bit of time sometimes. If you have an account which is already "live", it is easier to win over new customers or followers. For this I recommend to purchase a "basic equipment". Buying Instagram followers or buying Instagram likes is legitimate for this purpose. The profile is finally a flagship... but without followers and likes the most beautiful "flagship" is simply not good. It is also necessary to make sure that you have the right partner.