Best Time to Post on LinkedIn – Proven Windows to Reach a Larger Audience
Find out the best time to post on LinkedIn using 2026 research. Explore key windows, formats, and practical steps to get more reactions and comments.
Finding the best time to post on LinkedIn can feel like chasing a moving target. You scroll through articles, and each one offers a different answer.
In this guide, we’ll cut through the noise and show you exactly when posts tend to get the most attention in 2026. Drawing on fresh data from major studies and adding our own insights, we’ll explore two key posting windows and a simple method to discover yours.
Key Takeaways
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The best time to post on LinkedIn is usually late morning (10:00–12:00 Tue–Thu), with an early-morning edge (4:00–6:00 Tue/Wed) as a strong alternative.
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Benchmarks are only a starting point; your analytics reveal when your own network is most active.
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Profile type, industry, and audience location all shift the ideal time, so adapt your schedule accordingly.
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Pair timing with the right format, like carousels, documents, and videos, to match how your audience consumes content at different hours.
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Use scheduling tools and early engagement actions to spark the algorithm and keep your posts visible longer.
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Revisit your data monthly, test new slots, and refine your plan to keep growing your reach.
Why Timing Still Matters
You might have noticed that LinkedIn now resurfaces older posts in your feed. This change, rolled out in mid-2025, helps quality content stay visible for days instead of hours.
However, your first hour of engagement still acts like a launchpad. When people react or comment right after you post, the algorithm reads it as a strong signal and shows your content to more people.
Because of this, timing your posts is still one of the quickest ways to give your updates a healthy push before they settle into the feed.
And you’re not limited to waiting for engagement to happen on its own. We offer a service that lets you buy LinkedIn likes from real accounts as an action to spark early interaction. Taking this step alongside smart timing can give your post that initial burst of activity that helps it travel farther in the feed.
Global Benchmarks at a Glance
After seeing why timing matters, let's check what the biggest studies actually say. You don't have to guess anymore, these findings make it easier to plan.
Most of the data agrees on two main windows. The first is a late-morning block, usually between 10:00 and 12:00 from Tuesday to Thursday. This is when professionals are active but not yet deep into afternoon tasks.
The second is an early-morning edge, between 4:00 and 6:00 on Tuesday or Wednesday, catching people before their workday starts. Weekend and Monday posts tend to lag behind.
Here's a quick snapshot of the strongest windows:
| Window (Local Time) | Typical Days |
|---|---|
| 10:00–12:00 | Tue–Thu |
| 4:00–6:00 | Tue/Wed |
| 19:00 (CET) | Thu (bonus) |
These are great benchmarks, but your audience may behave differently. Later, we'll cover how to find your personal sweet spot. For now, you can use this section as a quick guide to the best time and day to post on LinkedIn.
How Industry, Profile Type & Audience Location Shift the Optimal Time
Benchmarks give you a starting point, but your audience may behave differently. A recruiter in New York and a B2B marketer in Berlin won't see the same peak hours. That's why it helps to treat timing as part of your LinkedIn marketing strategy instead of a one-size-fits-all rule.
Personal profiles often get more engagement at "people" hours, early mornings or lunchtime, because your network checks updates between tasks.
Company pages often do better at mid-morning or mid-afternoon, when followers look for business news. If you're in an industry like tech or media, testing lunchtime posts may capture scrolling breaks; in finance or legal, early mornings can be stronger.
If your audience spans multiple time zones, post when the biggest segment is awake and schedule a second post for another region. Here's a quick way to visualize it:
| Audience Type | Strongest Window (Local Time) |
|---|---|
| Personal profiles | 7:00–9:00 or 12:00–14:00 |
| Company pages | 10:00–12:00 or 14:00–16:00 |
| Global audience | Schedule for top follower region first |
How to Find Your Optimal Posting Time (Step-by-Step)
Benchmarks are a good start, but your audience's habits are unique. Here's a simple way to discover your own sweet spot and turn timing into a reliable growth tool:
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Export your post analytics. Download the last 90–180 days of data from your LinkedIn page or creator profile.
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Sort by audience-local hour. Convert post times into the main time zone where your followers live.
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Calculate engagement rates. Look at reactions and comments per impression for each hour block.
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Segment by format. See if carousels, videos, or text updates perform better at different times.
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Test and refine. Post most updates in your top window and experiment with a second slot for comparison.
Doing this monthly helps you spot patterns and increase LinkedIn connections by meeting your network when they're most receptive. You don't need any special software; LinkedIn's built-in analytics give you all the data you need to run this test yourself.
Conclusion
Finding the best time to post on LinkedIn is about starting with the strongest data-backed windows, testing them against your own analytics, and matching each post format to the moment your audience is most active.
When you combine smart timing, engaging formats, and a little help to spark early interaction, your posts gain more visibility and start more conversations. Use the tips from this guide to experiment this week, track your results, and fine-tune your schedule.
FAQs | Frequently Asked Questions |
What should I focus on besides timing to improve my LinkedIn results?
Timing is important, but quality drives lasting results. Share helpful insights, use formats that hold attention, and invite conversation. Following the best practices for LinkedIn posts, like using clear visuals, strong hooks, and engaging calls-to-action, helps your updates stand out no matter when you publish.
How many times per week should I post to keep engagement high?
Most professionals see good results with three to five posts per week. This schedule gives you enough data to test different time slots and formats without overwhelming your followers.
Does LinkedIn’s algorithm favor certain post types at specific times?
It doesn’t officially say so, but data shows that carousels, documents, and thoughtful text posts do best during late mornings, while quick polls or short videos perform well in early hours. Testing these patterns helps you see what works for your network.
How can I find the best time to post on LinkedIn if my audience is spread across several countries?
Look at your analytics to see where most of your followers live. Post first in the time zone with the largest segment, then schedule a second post or repurpose the content for other regions. This way each audience sees your update when they’re most active.