Understanding Facebook users statistics gives us a clear picture of how massive and engaged this platform really is. With billions of people logging in, Facebook remains the world’s most active social network.
These numbers reveal how often people use it, who they are, and the role Facebook plays in everyday life.
In this guide, we’ll walk through the official figures step by step. From total active users to demographics, time spent, and device habits, you’ll see exactly why Facebook still dominates the online world.
Facebook Users by Country
When we break down Facebook users statistics by region, the scale of Facebook's audience becomes even clearer. Some countries account for hundreds of millions of people, while others contribute smaller but still meaningful groups.
Here are the top 20 countries ranked by estimated ad-reach audience:
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1. India – 384 million
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2. United States – 197 million
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3. Indonesia – 119 million
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4. Brazil – 109 million
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5. Mexico – 88 million
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6. Philippines – 81 million
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7. Vietnam – 66 million
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8. Thailand – 50 million
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9. Bangladesh – 48 million
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10. Pakistan – 47 million
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11. Egypt – 46 million
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12. Nigeria – 43 million
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13. Turkey – 42 million
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14. United Kingdom – 37 million
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15. Colombia – 35 million
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16. France – 33 million
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17. Italy – 32 million
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18. South Africa – 31 million
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19. Argentina – 29 million
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20. Germany – 28 million
Looking at Facebook users by country shows how heavily Facebook depends on a handful of large markets like India, the United States, and Indonesia. At the same time, smaller countries still contribute tens of millions of people, adding to the platform's global reach.
Facebook Demographics: Age and Gender
Understanding Facebook users' age statistics also means looking at who is actually on the platform. Age and gender shape the audience in ways that matter for anyone planning content or advertising.
Age Breakdown
The global ad-reach data shows a broad spread across age groups:
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13–17 years: ~5% of users
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18–24 years: ~23% of users
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25–34 years: ~31% of users (largest group)
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35–44 years: ~18% of users
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45–54 years: ~11% of users
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55–64 years: ~7% of users
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65+ years: ~5% of users
This distribution highlights how Facebook is strongest with young adults, while still retaining significant reach among older generations.
Time Spent on Facebook
On average, people use Facebook for about 31 minutes per day. That’s time worth understanding, especially when we look at it by age group:
| Age Group | Average Time Spent per Day |
|---|---|
| 18–24 | 22 minutes |
| 25–34 | 27 minutes |
| 35–44 | 30 minutes |
| 45–54 | 36 minutes |
| 55–64 | 45 minutes |
| 65+ | 33 minutes |
This pattern tells a clear story: older users log in less frequently, but when they're there, they hang around longer. Meanwhile, younger users use the app more briefly, likely because they switch between platforms more often.
How People Access Facebook
Most people now experience Facebook through their phones. About 98% of the audience uses mobile devices, and nearly 82% rely on mobile only.
Desktop access still matters in some regions, especially for office workers or older audiences. But the global trend is clear: if you want to reach people on Facebook, you need content that looks good on a small screen.
Another important figure is the DAU/MAU ratio, sitting at about 69%. This number shows how “sticky” Facebook is, most monthly users also log in daily. For comparison, that level of engagement is higher than many other platforms. It means your posts don’t just have one chance to get noticed; they can appear in front of the same person multiple times in a week.
Facebook Penetration Among Internet Users
More than half of the world's internet users log into Facebook each month about 39.4% reach when looking at adult users, and 41.1% when considering all internet users globally.
Here's how it plays out by region based on Meta's ad reach data:
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Northern America: ~221 million users, making up 9.7% of global Facebook users.
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Western Europe: ~77 million (3.4%)
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Eastern and Northern Europe: ~120 million combined (around 5.3%)
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Southern Asia: ~520 million users, which is roughly 22.8% of the global total
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South-Eastern Asia: ~398 million (17.4%)
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Northern Africa: ~110 million (4.8%)
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Western Africa: ~75 million (3.3%)
Why this matters for you:
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If you're targeting a global market, know that nearly half of global internet users are on Facebook.
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In regions like South and Southeast Asia, Facebook reaches nearly a quarter of all global users, that's huge potential.
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In places like Western and Northern Europe, the share is smaller but still reliable, which can inform budget and content decisions.
Conclusion
Exploring Facebook users' statistics makes one thing clear: Facebook still commands the attention of billions. With so many people logging in daily, the platform remains one of the strongest ways to share your message, grow a brand, or build a community.
If you want your posts to get more attention and start more conversations, focus on engagement. The fastest way to do that is by buying Facebook comments.
FAQs | Frequently Asked Questions |
How many Facebook groups are there?
Facebook reports more than 10 million active groups. Many of these serve as local communities, hobby circles, or support spaces, showing how people connect beyond the news feed.
How many Facebook users watch Stories?
More than 500 million people view Facebook Stories daily. Stories remain popular for quick, visual updates, especially among younger adults.
What share of users follow business pages?
Meta notes that over 200 million small businesses are active on Facebook, and billions of people follow at least one business page. This shows how important the platform is for brands reaching local and global audiences.
How many Facebook users use Marketplace?
Around one billion people use Facebook Marketplace each month. It has grown into one of the world’s largest peer-to-peer selling platforms.