How to Make Money on Facebook: Methods That Actually Work
Learn how to make money on Facebook with 15 real methods. From Stars and Reels to Shops and affiliate marketing – requirements, earnings, and steps.
How to make money on Facebook reaches new heights every year, with the platform paying over $2 billion to creators in 2024.
More than 3 billion people scroll through Facebook daily, creating massive opportunities for anyone willing to put in the work.
The platform recently unified its monetization programs, letting you earn from Reels, Stories, videos, photos, and text posts all in one place. I’m sharing 15 proven methods with real requirements and earnings potential you can start using today.
Key Takeaways
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Start with zero-follower methods like Marketplace or affiliate marketing while building your audience for higher-paying programs
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The new Content Monetization Program unifies all Facebook earnings into one dashboard, making it easier to track multiple income streams
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Consistency matters more than virality
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You need 10,000 followers for In-Stream Ads and Fan Subscriptions, but Stars only require 100-500 followers to start earning
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Combine 3-5 income methods instead of relying on one, diversification protects your earnings if one revenue stream drops
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Video content gets priority in Facebook’s algorithm, so focus on Reels and longer videos to maximize reach and monetization potential
15 Ways to Make Money on Facebook
Facebook offers multiple income streams for creators at every level. Some methods need thousands of followers, while others let you start earning immediately with zero audience. Let me walk you through each option with the exact requirements and realistic earnings you can expect.
1. Facebook Content Monetization Program
This new unified program combines everything Facebook offers into one dashboard. Instead of applying for separate features, you get access to monetize Reels, Stories, long videos, photos, and text posts simultaneously.
The program runs on performance-based payouts. Facebook calculates your earnings from engagement, views, and how long people interact with your content.
Requirements:
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Currently invite-only (rolling out through 2026)
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Must be 18+ years old
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Follow Community Standards and Partner Monetization Policies
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Located in an eligible country
Earnings: Performance varies, but creators report $240-500+ in their first month after acceptance.
Best for: Active creators posting diverse content types who want simplified monetization tracking.
2. In-Stream Ads
Short advertisements play before, during, or after your videos. You earn a share each time viewers watch these ads, similar to YouTube’s model.
Facebook gives you three placement options: pre-roll ads before videos start, mid-roll ads during natural breaks, and image ads displayed below your video player.
Requirements:
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10,000+ page followers
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600,000 total watch minutes in the last 60 days
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At least 5 active videos on your page
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Videos must be 1+ minutes long (3+ minutes recommended)
Reaching that 10,000 follower threshold faster means you start earning sooner. If you’re creating quality content but need to meet eligibility requirements, we offer a service to buy Facebook followers from real accounts with fast delivery.
This jumpstarts your monetization timeline while you continue building organic engagement through your videos.
Earnings: You keep 55% of ad revenue. Average CPM sits around $8.96 per 1,000 views, translating to $100-5,000 monthly for active video creators.
Best for: Video creators with established audiences who post consistently and can keep viewers watching.
3. Facebook Stars
Viewers buy Stars and send them to you during live streams or video content as virtual tips. Each Star equals real money in your pocket.
Think of Stars as applause your audience pays for. When someone sends 100 Stars during your stream, you’ve just made a dollar. Engaged fans often send hundreds or thousands at once.
Requirements:
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100-500 followers minimum (varies by region)
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Meet community standards
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Available in eligible countries
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Can go live or post video content
Earnings: $0.01 per Star received. Active streamers typically earn $5-500 per stream depending on audience size and engagement.
Best for: Live streamers, gamers, entertainers, and anyone comfortable interacting with audiences in real-time.
4. Fan Subscriptions
Your followers pay a monthly fee to access exclusive content and perks you create just for them. They get special badges, members-only posts, behind-the-scenes content, and direct interaction with you.
This creates predictable recurring income. Once someone subscribes, they typically stay for months if you deliver consistent value.
Requirements:
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10,000+ followers OR 250+ return viewers
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50,000+ post engagements OR 180,000+ watch minutes in last 60 days
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Available in 37 countries (invite-only in others)
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Must have Professional Mode or Page enabled
Earnings: You set pricing from $4.99 to $99.99 monthly. Creators typically earn $300-10,000 monthly depending on subscriber count and pricing tier.
Best for: Creators with loyal, engaged communities who consistently deliver valuable content worth paying for.
5. Reels Play Bonus Program
Facebook rewards creators whose Reels generate significant views and engagement. You’ll receive bonus payments based on your Reels performance over 30-day periods.
The invite-only nature means Facebook actively seeks creators making quality short-form content. Getting invited signals you’re doing something right.
Requirements:
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Invite-only program
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Must reside in United States
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18+ years old
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Consistently create engaging Reels content
Earnings: Average $4.40 per 1,000 views on Reels. Top creators pull in $500-35,000 monthly, though most earn in the lower range starting out.
Best for: Short-form video creators who understand trending audio, hooks, and keeping viewers watching until the end.
6. Brand Collaborations & Sponsored Content
Companies pay you to feature their products or services in your posts and videos. You create content showcasing what they’re selling to your audience.
Additionally, you’ll use Facebook’s Branded Content Tool (the handshake icon when posting) to tag partnerships. This transparency builds trust with your followers while keeping you compliant with how to make money on Facebook by posting sponsored content.
Requirements:
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Established presence with engaged following
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Sizable audience (usually 5,000+ engaged followers minimum)
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Use Branded Content Tool for transparency
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Strong engagement rates matter more than follower count
Earnings: $500-50,000+ per campaign, negotiated directly with brands based on your reach and engagement rates.
Best for: Influencers with niche authority who’ve built trust and can drive real results for partner brands.
7. Affiliate Marketing
You share special tracking links to products you recommend. Every time someone buys through your link, you earn a commission without handling inventory or customer service.
The beauty of affiliate marketing lies in passive potential. One post with the right product recommendation can generate sales for months. Focus on products you genuinely use and believe in, your audience can tell when you’re being authentic.
Requirements:
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No specific Facebook requirements
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Join affiliate programs (Amazon Associates, ShareASale, ClickBank)
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Must disclose affiliate relationships clearly
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Build trust with your audience first
Earnings: Commission rates range from 1-75%+ per sale. Successful affiliate marketers earn $300-15,000+ monthly depending on niche and audience trust.
Best for: Product reviewers, niche content creators, and anyone comfortable making recommendations for their audience values.
8. Facebook Shops
You set up a complete storefront directly on Facebook where followers can browse and purchase your products without leaving the platform. Everything from product displays to checkout happens in one place.
However, Facebook takes a small platform fee for each transaction. The convenience of reaching billions of users often outweighs this cost for serious sellers.
Requirements:
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Business profile setup
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Comply with Commerce policies
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Product catalog uploaded
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Valid payment processing method
Earnings: $1,000-50,000+ monthly depending on product prices, catalog size, and marketing efforts (minus platform fees and costs).
Best for: E-commerce sellers, product-based businesses, and creators with physical or digital goods to sell.
9. Facebook Marketplace
List physical items for sale in your local area or ship nationwide. Over 1 billion people browse the Marketplace monthly looking for everything from furniture to electronics.
Starting here requires zero followers. You can begin selling today with items sitting in your garage. Therefore, many people use the Marketplace as their first step toward building income on the platform.
Requirements:
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None (completely free to list)
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Active Facebook account
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Items to sell
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Photos and descriptions
Earnings: $200-5,000 monthly typical for active sellers, though earnings depend entirely on what you’re selling and pricing.
Best for: Local sellers, people decluttering, side hustlers, and anyone testing e-commerce before investing in a full shop.
10. Digital Products & Courses
You create once and sell repeatedly, ebooks, online courses, templates, or downloadable resources. Facebook becomes your marketing engine while you keep 90%+ of each sale as pure profit.
Use your Page or profile to demonstrate expertise through free valuable content. Once people trust your knowledge, they’ll invest in your premium offerings. Moreover, digital products scale infinitely without inventory concerns.
Requirements:
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Expertise or knowledge in a specific niche
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Platform to host/deliver products (external website or service)
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Content marketing strategy on Facebook
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Payment processing setup
Earnings: $500-30,000 monthly, depending on product pricing, audience size, and conversion rates. Profit margins typically exceed 90%.
Best for: Experts, coaches, educators, and anyone with specialized knowledge others want to learn.
11. Facebook Groups Monetization
When you grow a Facebook group around shared interests, you create multiple income opportunities. Members pay for exclusive access, you promote relevant affiliate products, or offer premium tier memberships with extra perks.
The key lies in building genuine community first. People join for connection and value, not sales pitches. Once your group thrives, monetization happens naturally through trust.
Requirements:
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Engaged community of members
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Consistent valuable content and interaction
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Clear group rules and moderation
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Trust built over time
Earnings: Varies widely by niche and monetization method chosen. Groups with 1,000+ engaged members can generate $500-5,000+ monthly.
Best for: Community builders, niche experts, and people passionate about specific topics who enjoy fostering discussions.
12. Paid Online Events
Charge admission for webinars, workshops, Q&A sessions, or virtual entertainment events. Facebook’s event features let you collect payments directly and manage attendees seamlessly.
People gladly pay for exclusive access to expertise or experiences they can’t get elsewhere. A single well-promoted event can generate substantial income in just one hour.
Requirements:
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Meet Partner Monetization Policies
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Expertise or entertainment value to offer
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Event promotion strategy
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Clear value proposition for attendees
Earnings: You set ticket pricing. Events range from $10-500+ per attendee. A 100-person webinar at $50 each nets you $5,000.
Best for: Educators, consultants, entertainers, and experts who can deliver concentrated value in live sessions.
13. Consulting & Coaching Services
Use Facebook to attract clients who need your professional expertise. You showcase your knowledge through posts and content, then convert interested followers into paying clients for one-on-one guidance.
Position yourself as a digital creator on Facebook by consistently sharing insights, case studies, and results you’ve achieved. Your content demonstrates capability while building authority in your field.
Requirements:
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Professional expertise or specialized skills
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Clear service offerings and pricing
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Portfolio or proof of results
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Booking system or contact method
Earnings: $1,000-20,000+ monthly depending on your rates, client load, and service packages. Many coaches charge $100-500 per session.
Best for: Service providers, consultants, coaches, and professionals with expertise others will pay to access.
14. Freelance Services Promotion
Showcase your creative work, skills, and portfolio to attract direct clients. Graphic designers, writers, photographers, and virtual assistants all use Facebook to land projects and build client relationships.
Join relevant Facebook Groups in your industry where potential clients hang out. Engage genuinely first, then share your services when appropriate. Your work speaks louder than any sales pitch.
Requirements:
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Skills or services to offer
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Portfolio showcasing your work
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Active presence in relevant communities
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Professional communication approach
Earnings: Varies by service and pricing. Freelancers typically earn $2,000-10,000+ monthly depending on rates and project volume.
Best for: Freelancers, creatives, agencies, and skilled professionals seeking clients and projects.
15. Live Commerce
Sell products during live broadcasts where viewers can purchase in real-time while you demonstrate features and answer questions. This shopping-meets-entertainment format drives impulse purchases through engagement.
The interactive nature builds trust instantly. People see products in action, ask questions, and buy while excitement runs high. Some sellers viral on Facebook through compelling live demonstrations that get shared widely.
Requirements:
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Products to sell
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Comfortable presenting on camera
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Engagement and presentation skills
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Product inventory management
Earnings: Highly variable based on products and audience. Successful live sellers generate $1,000-20,000+ per live session.
Best for: Product sellers, demonstrators, and charismatic presenters comfortable with live video interaction.
Conclusion
How to make money on Facebook comes down to choosing methods that match your current situation. Start with low-barrier options like Marketplace or affiliate marketing if you’re building an audience.
Meanwhile, work toward higher-paying programs like In-Stream Ads and Fan Subscriptions as your following grows.
Pick one or two methods from this list and focus there first. Trying everything at once spreads you too thin. Master one income stream, then add another. Consistency beats perfection every time.
FAQs | Frequently Asked Questions
How many followers do you need to make money on Facebook?
It depends on the method. Marketplace and affiliate marketing need zero followers. Stars require 100-500 followers. In-Stream Ads and Fan Subscriptions need 10,000+ followers to qualify.
Does Facebook pay you for 1,000 views?
With In-Stream Ads, you earn approximately $4-9 per 1,000 views depending on your CPM rate. Reels average around $4.40 per 1,000 views through the Reels Play Bonus Program.
How long does it take to get approved for Facebook monetization?
Approval typically takes a few days to several weeks. Facebook reviews your page history, content quality, and compliance with policies. Meeting all requirements doesn't guarantee immediate acceptance.
Can you monetize a Facebook page without videos?
Yes. The new Content Monetization Program lets you earn from photos and text posts. You can also use affiliate marketing, Marketplace, Facebook Shops, or promote services without creating any videos.
Do you need a business account to make money on Facebook?
Not always. Personal profiles with Professional Mode can monetize. However, many features like In-Stream Ads and Fan Subscriptions require a Facebook Page rather than a personal profile.