6 min read 24.02.2026 Updated: 24.02.2026

How to Repost a Post on Instagram: Simple Guide to Sharing Content

Learn how to repost a post on Instagram with the new Repost button, share posts to Stories, try Collabs or Remixes to increase engagement and grow your reach.

You might be trying to figure out how to repost a post on Instagram after seeing a photo or Reel you’d like to share. Maybe it’s a friend’s update you want on your feed, or a meme that fits perfectly with your vibe.

Instagram’s new Repost button makes that possible without messy workarounds. In this guide, I’ll show you the steps to repost, explain why some posts can’t be reshared, and share simple tips to keep your reposts engaging while giving proper credit.

How to Repost a Post on Instagram (Step by Step)

Learning how to repost a post on Instagram is simple once you know where to look. Instagram now has its own Repost button, which saves you from using third-party apps. Here's how you can do it:

  • Open the post or Reel you want to share. Tap it so it's full-screen.

  • Find the Repost icon. It looks like two arrows forming a square, sitting below the post.

  • Tap Repost. You'll see the option to "Repost to feed."

  • Add a note if you want. This is like a short caption that appears with your repost.

  • Confirm. Once you hit repost, the content will appear on your profile under the “Reposts” tab and show up in your followers’ feeds.

👉 Pro tip:. If you change your mind later, go to your profile → Menu → Your Activity → Reposts and remove it with a single tap.

Can't Repost on Instagram? Here's Why

Sometimes you open a post and the Repost button just isn't there. Don't worry, it usually comes down to a few simple reasons.

1

The account is private

If the profile is set to private, you won't see repost options. Instagram protects private posts from being shared outside their circle.

2

The creator turned off resharing

Some people disable the option for others to share their content. If that's the case, you won't be able to repost it.

3

The feature is still rolling out

Instagram introduced the Repost button in 2026, and not every account got it right away. If you can't find it, update your app and check again later.

4

Stories follow different rules

You might also wonder how to repost a story on Instagram. For this to work, the person must tag you in their Story. If you're tagged, you'll get the "Add to Story" option in your DMs. Without the tag, you won't be able to reshare it, even if their account is public.

5

Account restrictions or supervised settings

If your account is restricted for policy reasons, you might lose repost options temporarily. Younger accounts with parental supervision can also have resharing limits until settings are adjusted.

How to Share a Post to Your Story

Sometimes instead of a full repost, you might want to share someone's content directly to your Story. This is a quick way to highlight posts without filling your feed. Here's how you can do it:

  • Open the post you want to share.

  • Tap the paper-airplane icon. It's right below the photo or video.

  • Select "Add post to your story". This is where the option to add an Instagram post to story shows up.

  • Customize. You can resize, add text, stickers, or GIFs before posting.

  • Share. Once you hit "Your Story," the post goes live for your followers to see.

Pro tip: When you share a post to your Story, tag the original creator. Not only does this give credit, but it also increases the chance they'll reshare it to their own Story, helping you reach even more people.

Repost vs. Collab vs. Remix

Instagram gives you more than one way to share content. Each option has its own purpose, and knowing when to use them helps you get better results.

Repost

This is the simplest method. When you tap the Repost button, the content shows up in your followers' feeds and in the Reposts tab on your profile. It's perfect when you want to highlight something you like without creating new content.

Collab

Collab posts are different. Instead of resharing, you invite another account to publish a post or Reel with you. Once they accept, the content appears on both profiles, and likes or comments are shared. This works great for brands, partnerships, or shoutouts between friends.

Remix

Remix lets you react to or build on someone else's photo or Reel. For example, you can add your own video next to theirs, creating a side-by-side view. It's fun for memes, dance trends, or response-style content.

👉 Curious to see who shared your Instagram post? For feed reposts and Story shares, you can only see the number of shares in Insights if you have a professional account. You won’t see the exact names unless someone tags you directly, like in a Story mention.

Feature Where It Shows Credit to Creator Best For
Repost Feed + Reposts tab Always shown Highlighting content you enjoy
Collab Both profiles' feeds Shared authorship Partnerships, co-branded posts, shoutouts
Remix Feed + Reels tab Original + you Trends, reactions, side-by-side content

Best Practices for Reposting on Instagram

Reposting should always feel respectful and authentic. Here are a few tips that keep your content looking professional while giving credit where it's due.

Always credit the creator

Add a tag in your caption or overlay text on the image. For example: "Photo by @username". This makes the repost clear and keeps goodwill with the original creator.

Ask permission when needed

If you're reposting content outside of Instagram's built-in features, drop the creator a quick DM. A simple "Hey, love your photo, can I share it?" goes a long way.

Add your own touch

Don't just repost and leave it at that. Add a short note, emoji, or comment about why the post matters to you. This gives it your voice and helps your followers connect with it.

Use reposts for brand growth

Many creators and small businesses repost fan content, reviews, or behind-the-scenes photos. It's a smart way to build trust and community without creating all the content yourself.

If you're serious about making reposts work harder for you, focus on building a bigger audience first.

👉 That's where our service can help, you can buy Instagram Followers to quickly grow your reach. With more real people seeing your posts, every repost becomes more effective, and your profile gains instant credibility.

Conclusion

Mastering how to repost a post on Instagram gives you more ways to stay active without always creating new content. The Repost button makes it easy to share photos or Reels you enjoy, while Story shares, Collabs, and Remixes open the door to creative twists.

Just remember to credit the original creator and add your own voice so every repost feels genuine. With these simple steps, you’ll keep your profile fresh, engaging, and connected to the community.

FAQs | Frequently Asked Questions

Can I repost someone’s Instagram post without them knowing?

No. When you repost through Instagram’s built-in tools, the original creator’s name is always visible. If you screenshot and upload separately, that’s not recommended without permission.

Reposts can reach your audience, but they usually perform best when you add context or a personal note. Engagement depends on timing, captions, and how relevant the post is to your followers.

Saving keeps the post private in your saved collection, visible only to you. Reposting makes the content public again, showing it to your followers and appearing under the Reposts tab.

No. Instagram doesn’t limit reposts, but flooding your feed may overwhelm followers. Mix reposts with original posts for a balanced profile.

Herbie Ebneter Tech Writer

Herbie is a social media and SEO expert with years of experience in content creation and growth strategy. He helps brands turn data into meaningful results — from blogs to viral social campaigns

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